About us

Creating opportunities for academic venues:
Venuemasters was formed in 1981 by 25 academic venues that wanted to share the costs of marketing their facilities to event organisers in the Business and Leisure Tourism marketplace. Although the organisation has grown and developed over the past 35 years, the basic principle of agreeing and implementing an effective plan to market a group of unique venues with similar needs remains the same. The company is owned by the 'member venues' and operates within the parameters of theconsortiums Articles of Association.

As a not-for-profit marketing consortium we're dedicated to promoting the meeting and accommodation facilities available at academic venues. We provide event organisers looking for quality meeting space or group accommodation with a free venue finding service, our friendly team work with them to understand their needs and requirements and provide a list of venues that could help. 

Venuemasters mission: 
To offer all UK academic venues that hire facilities to event organisers a range of marketing & promotional activities. To also offer support services for individuals in the event teams at all UK academic venues.

The team and Directors:
The Sheffield team are responsible for implementing the plans agreed with the Board to achieve the company’s overall aims. They have extensive experience of working with academic venues and a good understanding of the business and leisure tourism industry. The Board consists of six volunteer Directors that have been nominated and elected by the member venues. Their role is to help set the strategic direction of the company, and to work with the Venuemasters team to develop the plans and ensure key objectives are achieved.