L&D Academy: Creating financially rewarding sales and marketing plans
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Delegate place £195
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L&D Academy: Creating financially rewarding sales and marketing plans

The course details are as follows:
Date: 29-30 October 2018
Location: Leicester Conferences

Recommended audience: Sales and Marketing Managers, Sales and Marketing team members

Trainer: Christine Page, Director, Oomph Sales and Marketing Ltd

Bio: Christine has over 30 years working within the hospitality industry. Having worked with groups such as Sheraton, Hilton International and Virgin Management, Christine then developed her career within 4 and 5-star independent venues and latterly large conference venues and academic venues providing her with exceptional hospitality experience. Working with teams of up to 15, Christine understands the importance of translating the financial budget to creative sales and marketing strategies and most importantly creating a team who are focussed to deliver.

Course content:
In a highly competitive market, businesses need to make use of every possible marketing stream in order to be seen in among their competitors. This course will explain how your sales strategies, marketing plans, PR activities and digital communications all strengthen your venue in the marketplace.

Key topics covered include:
>  Understanding your target markets
Building budgets to deliver from your target audience
Creating innovative and functional sales strategies for team members
Creating an effective digital marketing strategy to complement your traditional marketing activities
Realising financial performance through strategic planning
Social Media – how to set up and manage various platforms
Traditional media – how this still plays a role in the digital world
How to align all your strategies and unify your messages to maximise their impact
Digital marketing – how it works and why you need it

This learning and development course is in partnership with Paje consulting. The event will be run in conjunction with Venues of Excellence. Places are limited, to secure your space click the orange button and log in.