L&D Academy: Digital marketing strategy
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Delegate place £195
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L&D Academy: Digital marketing strategy

This course is suited anyone wanting to be able to develop an effective digital marketing strategy for their organisation.

The course details are as follows:
Date: Tuesday 11 September 2018
Location: Silverstone

Target audience: Sales Teams, Marketing Teams and General Managers

Trainer: Caroline Cockell, Imbue Marketing
Caroline Cockell is a chartered marketer and founder of Imbue Marketing, with over 15 experience in retail, hospitality, travel and FMCG marketing. Caroline runs a marketing consultancy specialising in a practical approach to marketing and runs training courses to help people of all levels to upskill in digital and traditional marketing.

Course content:
In this course, we will explore how to develop an effective digital marketing strategy within an organisation. The course will take into consideration user journeys, understanding your audience, digital marketing channels and measurement.
Digital Strategy – what is it and why we need it
Understanding your audience – how to develop personas and understand the user journey
Digital Marketing channels overview
Analytics and measurement – using analytics to monitor and optimise performance
Development of a strategy – step by step

Learning outcomes:
Identify your online journey, be able to map this journey and understand the touchpoints
Build audience personas that will enable you to better meet your online objectives
Understand the tactical uses for a variety of digital marketing channels and how they fit into your strategy
Understand how to measure and analyse performance of your digital marketing activity including setting up campaign tracking
Develop and build a digital marketing strategy to meet your objectives using a tried and tested strategic model

Business benefits:
Organisations will benefit from a better understanding of a strategic approach to digital marketing as well as the tactical use of digital channels in support of the strategy, leading to a better return on digital marketing investment. The course will culminate in the building of a strategy to take away and develop further, along with knowledge of analytics to measure effectiveness.

Delivery methods:
Classroom learning
Mixed media presentations by the trainer
Group work activities
Interactive tasks

This learning and development course is in partnership with Paje consulting. The event will be run in conjunction with Venues of Excellence. Places are limited, to secure your space click the orange button and log in.