L&D Academy: Practical digital marketing
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Delegate place £195
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L&D Academy: Practical digital marketing

This course is suited people in roles with marketing responsibility who want to understand hands-on techniques that they can employ themselves to maximise their online presence.

The course details are as follows:
Date: Tuesday 5 June 2018
Location: The Manufacturing Technology Centre – Coventry

Target audience: Sales and Marketing Teams, General Managers

Trainer - Caroline Cockell, Imbue Marketing
Caroline Cockell is a chartered marketer and founder of Imbue Marketing, with over 15 experience in retail, hospitality, travel and FMCG marketing. Caroline runs a marketing consultancy specialising in a practical approach to marketing and runs training courses to help people of all levels to upskill in digital and traditional marketing.

Course content:
In this course, we will walk through a series of ‘in-house’ marketing activities and techniques that you can employ immediately to improve your online presence.
Digital Marketing channels overview and their tactical uses
Introduction to Search Engine Optimisation and what you can do to improve yours without being a tech wizard including keyword research and local SEO.
Content marketing planning and execution
FREE tools that will help you to improve your online marketing
Learning outcomes
Understand the tactical uses for a variety of digital marketing channels and how they fit into your strategy
Find out what practical techniques you can use to improve your SEO
> Understand content marketing, how to do it and what impact it can have on your SEO and social media
A whole range of FREE tools that are available online that you can use immediately to improve digital marketing output and efficiency including Google Analytics reports you should be reading and how to improve campaign tracking

Business benefits:
Organisations will benefit from attendees gaining confidence in improving online performance and will lead to immediately actionable skills and techniques.

This learning and development course is in partnership with Paje consulting. The event will be run in conjunction with Venues of Excellence. Places are limited, to secure your space click the orange button and log in.